Eek! H&M is online!
Well, it’s online for mailing list fans (shh, and you) – and goes live ‘fully’ on 18 September. I can’t tell you how much better this will make my life; Sticksville, where I am presently located, is sadly lacking in shops. So far, the choice at H&M online seems a little slim – perhaps this is down to its soft launch? I dunno, H&M is so vast that it always feels like there’s ten million items in each shop, seeing it condensed on a clear, easy-to-navigate, organised website, just makes the whole place seem so much more shoppable.