Style icons: Guarachero cowboys

“There was a story going round about young cowboys in Mexico that love nothing more than wearing glittery clothes and really pointy cowboy boots whilst dancing to a particular strain of tribal dance music…”

And so it begins.

Cowboys. Sequins. Line-dancing. The latest Scene@ gang from the Swatch MTV portfolio is right up my street – rhinestone cowboys, some might say.

The Tribal Cowboys are a gang of young men from San Luis in Northern Mexico who have given local ranch style a rather flamboyant twist and spend their time choreographing group dances to impress the ladies. Swit fucking swoo!

You may have noticed (how could you not) that the gents express their, ahem, masculinity, through rather long shoes – which the local ladies allegedly eye up before deciding whether a hombre is worth her time. Hot. A lot of time and effort goes in to making said shoes – find out more about Brando, who specialises in making them, here.

Despite first impressions, the Tribal Cowboys actually don’t jig around to Billy Ray Cyrus and Bill Bader.  According to DJ Otto, one of the scene’s most celebrated DJs, the music is the result of fusing musical influences. He says: “I was born listening to tropical music. Then, when I was 17 I moved to Monterrey and in Monterrey I started getting into techno and minimal music.” Check out the video below to hear the music, see the boots, and enjoy the chaps getting dancey.

“We aren’t handsome, but we are fashionable.” If that isn’t a life lesson to live by then I don’t know what is.


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