Prada get hot-rod heavy in Spring/Summer 2012 campaign video


Garage forecourts aren’t the most glamorous of locations, but that hasn’t stopped Prada filming its spectacular Spring/Summer 2012 campaign video amongst the pumps of a Greased Lightning-esque petrol station

A world away from the Ginsters pasties and microwave apple turnovers that are hotter than the sun, this vision of Americana petrol station loveliness is (obv) inspired by the hot rod-inspired sandals and beautiful 1950s-ish car prints that were at the heart of the collection.

All flaming tail fins, immaculate headscarves and Betty Draper glares, it’s like a high-fashion take on Grease.

And Grease is pretty high fashion already, soooo….


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