Goodhood is one of my favourite London shops and this year it celebrates its fifth anniversary. EMOJO CONFETTI CANON!
To celebrate this landmark in suitable style, they’ll be launching a new concept store just around the corner from the original store, packed full of exclusive collaborations and special products… including a new collection from Antipodium.
Actually, a whole bunch of brands will be creating special items for the concept space – but it’s Antipodium that I’m most excited about because, well, obviously.
A few teaser shots from the Antipodium x Goodhood collection have already been posted on the Goodhood blog and omg, they’re good. Taking some classic Antipodium pieces – including THE COAT, which I wanted but couldn’t justify – the range updates some staple designs in new fabrics and colourways for a capsule collection that manages to be inspired by both brands.
The concept behind the collection is merge and combine, a mish-mash of our style and theirs, multiple fabrics are mixed to make patchworks and fabric blocked garments. We mix lace, velvet polka dots, leather and fur, all with Antipodium’s classic grey marls, jersey and sheer silks, the finished look is simple pieces with detailed twists. Specially for this project we have created a capsule wardrobe collection featuring some of Antipodium’s best loved styles with a Goodhood edge. The collection features stars such as the killing moon coat in new colour ways, tees and dresses in black, grey and white with hints of lace and classic Antipodium sheer fabrics. Highlights include The Coccoon Coat, and the Lace Back Tee, amongst dresses, skirts, shirts and jackets.
Other brands getting involved include other favourites like Norse Projects, R. Newbold and Bag ‘n’ Noun and the whoooole lot kicks off tomorrow. You can read more about the new store and the birthday party celebrations here or check it out for yourself at 20 Coronet Street, N1 6HD.