In praise of Datter Industries

datter industries

A couple of weeks ago I was tasked with buying a birthday present for dearest Emily. As I was still on sabbatical at the time and had nothing to fill the long lonely (broke) days back in London, the rest of the morons that I call friends left the ordering of the gift in my capable hands.

I chose a smashing cat pin from Datter Industries because a) the jewellery is awesome and b) Emily is a girl in her 20s who lives in East London, so obviously she likes cats. I spend a good percentage of my life spending money online so I didn’t feel particularly challenged by the task; order, pay, sit back and have a lunchtime drink because that’s what you do when you’re not at work mid-week.

Unfortunately I am a total IDIOTHOLE because I didn’t read the website properly, thus missing the important disclaimer that all pieces are made to order so they might take up to three weeks to arrive. DUH.

I’d like to reiterate just in case it wasn’t totally clear that this was entirely my fault as it does state quite clearly on the website that this is the case – and quite right too, because it’s handmade jewellery from an independent designer which is made in response to request… kind of defeats the object to have piles of everything just sitting around, doesn’t it?

After realising the error of my ways, I did what any other self-respecting IDIOTHOLE would do and sent a freaking-out email to designer Kaye, asking if there was anything she could do.

As it happens, there was. She knocked up our order over night and not only was it ready for me to pick up at her Dalston studio the next day, it was all wrapped up as though it had been sitting there waiting patiently for weeks.

The moral of this story is to always read the shipping policies on websites, but also to always buy everything from Datter Industries because they’re bloody brill. Here’s a gif of just a small selection of the smashing pieces on offer – roll on the first post-sabbatical payday.

Thanks, Kaye!

[Cat pin | Arrow earrings | Crossed arrows ring | St Jude medallion]


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