I first witnessed L’Oreal Professionnel Hair Chalk at London Fashion Week, when they created this mind-blowing look at Ashish. Although I was impressed by the results, I remained dubious as to whether they’d work on my hair – it’s always been too dark for any temporary colour to take, much as I might dream about it.
The other week, though, I was invited by L’Oreal to the lovely Daniel Galvin salon in Marylebone to trial Hair Chalk for myself – and trial it I did, getting chalked up in a major way. Like, more than anyone in the room. Like, crazy fangirl levels. I picked blue and green (t0 match my outfit, YOLO) and ended the night looking like a mermaid. The colour worked amazingly – amazingly vibrant, even on my dark red. I was so impressed, I even got my photo taken! And that never happens.
So what is Hair Chalk? It’s a liquid colour (think food dye consistency) which lasts up to three washes, designed for temporary transformations on any type of hair. In the salon, it comes with a sponge applicator so your colourist can paint it on, then blow-dry it in to ‘set’. The at-home version comes with tab-style applicators, which you blob the colour onto, fold over your hair, then pull through the ends – although I would definitely be tempted to get crafty with a paintbrush and do some more extravagant DIY.
I can’t tell you how impressed I was with the brightness and visibility of these shades – even on black hair I’m certain you’d get a great result. The other surprise is just how normal it leaves your hair feeling. Much as I love some of the other temporary colour products out there, most have a slightly dry or dusty feel – which is fine when you’re doing a textured hair look, but not so great if you want something more polished. I couldn’t even feel anything in my hair once this was dried in, which I think would be a big selling point for those that aren’t as grungy as me and do, in fact, brush their hair more than once a week.
As a teenage Manic Panic addict, I adore Hair Chalk. The change is instant and it really does wash out easily – in fact, they did warn me it could be five washes with my hair being so porous (polite for ‘dry’), but it washed out in two goes with absolutely no trace. Maybe if you were blonde it’d last longer, but I can only imagine it would fade beautifully.
Pro tips: plait your hair and paint on at random for the feathery effect I have. You can only see one in that pic, but I had them throughout in Garden Party and Cruise.